Miami-Dade County
Public Schools
The Challenge
Miami-Dade County Public Schools (M-DCPS), one of the largest school districts in the U.S., launched a new Licensing & Partnership Program aimed at attracting brand sponsors and private-sector partners. However, the value of the program wasn’t coming through.
Their communication was too complex, unfocused, and overwhelming, making it difficult for stakeholders and potential sponsors to understand the opportunity, let alone act on it.
THE Strategy
Working through the student-led agency BOLD, we took a clean-slate approach: tell the story, not the structure.
Instead of explaining every detail, we focused on the core concept and the value this program brings to schools and students.
Key strategic moves:
- Simplified the core message to highlight real-world outcomes and impact
- Crafted a 1:45 promotional video with clear, emotionally resonant visuals and narration
- Positioned the video as the central storytelling asset across their digital ecosystem
Deliverables
- A fully-developed 5-minute pitch (for stage, investors, or media)
- A message delivery framework adaptable to both live and digital formats
- A content strategy for using the pitch across Instagram and short-form video to build visibility
“Terrific work. Exactly what we needed. This team understood our pain and translated. to something incredibly helpful for us. We are truly thrilled with the results”
-Darryl Holsendolph. President and CEO of Holsen Inc.-
The Results
- Full 1:45 promotional video produced and distributed
- Featured as the anchor asset on the official program website
- Used in pitch decks and investor meetings to clarify program value
- Enabled the soft launch of the full digital platform (coming 2025)