FILAMENTOS ART
The Challenge
Yelitza Barrios, a talented Latina artist and founder of FILAMENTOS Art, wanted to evolve from selling art pieces to becoming a personal brand. But there was no unified narrative connecting her artwork, personal story, upcoming podcast, and book.
She needed a cohesive strategy to tie them together, build brand presence, and reach a Spanish-speaking audience navigating personal transformation.
THE Strategy
The insight:
🧵 “Tu historia se teje hilo a hilo… y al final, tienes una pieza de arte.”
We created a storytelling-driven personal brand rooted in art therapy and resilience.
- Defined brand values and tone of voice to reflect empowerment, vulnerability, and authenticit
- Developed a cohesive message architecture that connected her art, voice, and vision
- Crafted the podcast structure and script outline for emotional storytelling episodes
- Named her book: “El Arte de Transitar Cambios”, aligned with her core transformation message
- Built a launch strategy for her podcast and content plan for social media growth
- Audited and optimized her Instagram presence for deeper engagement
- Designed a communication funnel to guide followers from inspiration to action
“Working with Michelle was a magical process. She helped me give structure to my story..."
Like tying the first knot in a tapestry. Her clarity made everything feel possible. What seemed overwhelming became simple, beautiful, and transformational. Thanks to her, I now have the confidence and tools to share my story and help others on their own.”
-Yelitza Barrios, Founder of FILAMENTOS ART-
The Results
- 11 podcast episodes launched in Spanish with 100+ new subscribers in week 1
- Book published on Amazon, positioning her as an author and thought leader
- 10% increase in Instagram followers and engagement after brand storytelling audit
- A cohesive, bilingual personal brand built from the inside out — emotionally resonant and strategically sound